genever21

genever21

brand identity | package design

Distilled from a classic 1682 Dutch recipe, Genever21 is an authentic old-style gin crafted from juniper berry and citrus. Elements of the packaging were designed to reflect the impressive history of the spirit and ingredients that have remained recipe staples for hundreds of years. The simplified juniper berries created for the logo are used as accents throughout the packaging. Combined with strong typography, the dark base and gold foil elements highlight the classic design with a modern edge. The three featured flavors are Valencia Orange, Meyer Lemon and Bitter Grapefruit.