QVC iOS Redesign

UX / UI Design | Prototyping

While a UX Design intern at QVC, my creative director challenged me with the task of redesigning the company's current iOS app. Stepping away from the existing branding, I designed a new look and feel, as well as improved process flows within the app. QVC's tagline is "Find what you love, love what you find." Capitalizing on this brand mantra, I created a more robust wishlist and bookmarking feature within the app. This wishlist experience curates content for the user based on their habits, providing a more personalized shopping experience.

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