wade's wagens

Brand Identity | Print Design

Wade's Wagens is a family-owned classic Volkswagen mechanic shop. This business is based on family, tradition and quality, so it was important that the brand identity reflect those elements in the design. The subdued color palette mirrors vintage VW paint colors, while the photo treatments, bold line work, and striking typography bring a modern feel. Design was applied to a brand guide, including custom illustrations and Photoshop applications.

full brand guide
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